Blake Lively joins Halle Berry and Zoe Saldana to support Gucci’s Chime for Change campaign. Other stars to lend their voice to the campaign include Katy Perry, Freida Pinto, Evan Rachel Wood, Olivia Wilde and Jada Pinkett Smith – who have all united in a new video to declare that “anything is possible for women around the world.” In the short clip, the ambassadors highlight “three of the most powerful tools a woman can have to help change the world”: education, health and justice.
Ambassadors and co-founders include Beyoncé Knowles, Salma Hayek and Frida Giannini. Knowles reveals that she tells her daughter every day that she could be President (“I know she has no idea why I’m saying that – she’s one year old and I’m like: ‘You know you could be President'”). Berry talks about what inspires her, while Perry and Pinkett Smith praise the impact of social media, and Giannini emphasises the importance of being a role model to future generations.
The Chime for Change campaign, spearheaded by Gucci, aims to raise funds and awareness of women’s issues globally. The Italian fashion house are making a name for themselves with their charitable work of late, also unveiling the new Gucci Timepieces and Jewellery’s UK Music Fund project earlier this month. As well as launching a limited-edition watch, boasting the engraving Gucci Music Fund, the company are giving career-boosting opportunities to young British music talent.
A charity concert in aide of the project, Sound of Change Live, will be held at Twickenham Stadium on June 1st 2013.