Blake Lively and Ryan Reynolds toned it down while hitting up the airport in New Orleans Sunday, dressed in T-shirts and jeans and even Uggs. No word on where they were headed, but we’re guessing it was someplace where all the beautiful people roam.

Lively recently announced that she would be launching her own company that’s since been compared to Gwyneth Paltrow’s GOOP lifestyle brand and daily email newsletter that has netted over 1 million subscribers.

“It’s something that will be launching in a few months and that I’m really, really thrilled about,”

“The main element of it is storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there — it’s without genre.” Lively told British Vogue magazine.