Blake Lively looks lovely in her new ad for Gucci Premiere perfume. Clad in a dazzling, one-shoulder gown with her hair curled into flawless retro waves, the actress oozes Old Hollywood glamour.

This is the second fragrance campaign the former Gossip Girl has fronted for the Italian brand. In 2012 she reportedly banked $4 million for her debut ads.

“She has done it smart by not over-endorsing too many brands,” an insider previously told E! News. “She’s gorgeous and her image is a valuable one.” Apparently so, since the star is also currently the face of L’Oreal Paris.

But don’t get it twisted, Blake isn’t just modeling these days. The star has been working hard on her secret and still untitled lifestyle project, which is set launch soon! Oh, and according to the 26-year-old there’s “nothing like it out there.” So get ready!

We also added x2 HQ photos by Anders Overgaard that were taken at Cannes this year.