Red lipstick can leave any woman even more powerful. And to prove this idea L’Oréal Paris met none other than Blake Lively, Eva Longoria, Jane Fonda, Julianne Moore, Freida Pinto, Laetitia Casta, Sonam Kapoor, Ines De La Fressange, Zoe Saldana and other prominent actresses in a amazing essay recorded by Julien Lutt.

The photos are part of the new line of lipsticks Pure Red, Color by Richie, the French brand campaign. With completely different beauties, all posed with rouge lips and made it clear that a remarkable mouth can indeed highlight the feminine force!

The collection, which will feature different shades of red, will be launched in September in the United States and major European countries.