Blake Lively launching lifestyle website

Blake Lively is about to start her lifestyle and e-commerce website. Our source says the actress will launch the site July 23 selling, “curated fashionable items.”

Lively has said in the past of her plan, “The main element of it is that it’s about storytelling, and it’s about living a very one-of-a-kind, curated life, and how to achieve that.”

We’re told it will have a focus on artisans and products chosen by Lively, who will also appear in videos on the site.