Lively is currently in talks with Amazon Studios for a scripted fashion series, the company’s head of entertainment, Jennifer Salke, revealed at the Vanity Fair New Establishment Summit this week.
Amazon Studio head Jennifer Salke surprised the crowd at the Vanity Fair New Establishment Summit on Wednesday by making two announcements: that the Emmy-winning Marvelous Mrs. Maisel would return for a second season in December (after she showed a short clip from an upcoming episode), and that actress Blake Lively will develop a scripted series for the streaming network. She hinted that Lively’s show had a fashion theme and a merchandising component.
Salke said she decided to pull the trigger on the Lively project moments before she walked onstage. “I just told business affairs I’m going to do this,” she continued, noting that Lively was currently in Rome, sleeping. “She’ll wake up to it.”
Divulging that the deal is just “a moment from done”, Salke described Lively as “a force of nature: ambitious, smart and talented,” reports Variety.
“Blake also has a huge appetite for a big scripted show with a really interesting writer who I can’t talk about yet,” Salke revealed at the Summit. “[They] will bring to life a scripted show that will be excellent and culturally relevant and original and all those things, but it will also have a connection to a merchandising opportunity,”