New Gucci Premiere Perfume Ad

Blake Lively looks lovely in her new ad for Gucci Premiere perfume. Clad in a dazzling, one-shoulder gown with her hair curled into flawless retro waves, the actress oozes Old Hollywood glamour.

This is the second fragrance campaign the former Gossip Girl has fronted for the Italian brand. In 2012 she reportedly banked $4 million for her debut ads.

“She has done it smart by not over-endorsing too many brands,” an insider previously told E! News. “She’s gorgeous and her image is a valuable one.” Apparently so, since the star is also currently the face of L’Oreal Paris.

But don’t get it twisted, Blake isn’t just modeling these days. The star has been working hard on her secret and still untitled lifestyle project, which is set launch soon! Oh, and according to the 26-year-old there’s “nothing like it out there.” So get ready!

We also added x2 HQ photos by Anders Overgaard that were taken at Cannes this year.

Blake Lively launching lifestyle website

Blake Lively is about to start her lifestyle and e-commerce website. Our source says the actress will launch the site July 23 selling, “curated fashionable items.”

Lively has said in the past of her plan, “The main element of it is that it’s about storytelling, and it’s about living a very one-of-a-kind, curated life, and how to achieve that.”

We’re told it will have a focus on artisans and products chosen by Lively, who will also appear in videos on the site.

GUCCI Premiere Eau de toilette feat Blake Lively (VIDEO)

Shot by longtime Gucci collaborators Mert & Marcus and starring actress Blake Lively, Gucci Première’s print campaign sets our leading lady against the Los Angeles skyline, poised to step into the spotlight. Dressed in a dazzling couture gown, she is beautiful and elegant.

People Scans and Beyonce

We have added x3 scans from People Magazine (June 2014) plus a lovely photo of Blake with Beyonce on set of her music video “Run” …

Spotted leaving a Photoshoot

Blake was spotted leaving a photoshoot in LA on June 16th. The light brown $2,500 leather skirt was tight around Blake’s slender waist and flared out seamlessly a few inches above the knee to show off her lithe limbs and a pair of animal print Gucci pumps.


Candids Update

Blake Lively goes casual for the day in a pair of black overalls and loafers in New York City on Wednesday afternoon (June 3). Overalls a making a huge comeback amongst celebs and Blake proves she rock them probably better than anyone else.

We also added some other candids from the past couple of weeks to the gallery …

Chime For Change Charity Event in NYC

The 26-year-old wowed in a cleavage-baring mustard-coloured mod dress as she posed at the Chime For Change charity event in New York City on Tuesday.

Our bombshell looked hot in the flirty frock, which showcased her legs to perfection. The dress featured three-quarter sleeves and a high neck, with a risque peek-a-boo cutout at the bust and sparkling gold stilettos. Blake wore her blonde tresses loose and wavy over her shoulders.

2014 CFDA Fashion Awards with Michael Kors

Blake Lively went straight to the top of best-dressed lists everywhere as she hit the red carpet at the 2014 CFDA Fashion Awards last night looking like a true ’60s bombshell.

The statuesque blonde oozed glamour in her unusual leaf-green mini-dress featuring a pretty scalloped hemline and delicate soft blush and white print that from afar made it appear as if she was in fact wearing a gold sequinned number.

The exquisite Michael Kors Resort 2015 piece perfectly accentuated her enviably slim figure, while she certainly didn’t disappoint the designer himself, who looked mighty pleased as he accompanied the former Gossip Girl star to the event held at Alice Tully Hall in New York’s Lincoln Center.

The 26-year-old rocked the look from head to toe, completing her ensemble with blush suede platform stilettos, a matching satin headband, a stack of metallic and wooden bangles and large hoop earrings, while she carried a small soft pink clutch with voluminous waves, while her make-up was expertly applied, a sun-kissed golden base matching her gorgeous allover tan, soft pink lips and cheeks, her eyes heavily rimmed with kohl liner and played up with lashings of mascara.

A matching soft pink manicure perfectly brought the look together while setting off her stunning engagement and wedding bling.

Peanut Frozen Hot Chocolate

We added a photo of Blake during a L’Oreal interview at Cannes on May 20th to the gallery. Also check out this cute video we found!

The Private Lives of Pippa Lee

We have added x755 screencaps of Blake in her 2009 film The Private Lives of Pippa Lee …